hi! I’m Will.

I help mission-driven teams create simple, effective digital experiences rooted in real user needs.

Let's Connect!

“Will is a true professional and expert of his craft.”

what I bring to every project

UX Design

I design clear, intuitive interfaces that help people complete real tasks with less friction.

User Research

I uncover user needs through interviews, observation, and testing so teams can make informed decisions.

Content & Learning Design

I structure information and learning materials so people can understand concepts quickly and stay oriented.

Product Strategy

I help teams define goals, understand user journeys, and choose the next most valuable steps.

Collaboration & Facilitation

I guide workshops, discussions, and reviews that help cross-functional teams align and move forward.

Data-Driven Decisions

I use analytics and qualitative insights to identify what works, what doesn’t, and where to focus next.

my design process & strategy

I use a steady, evidence-driven process that helps teams move from uncertainty to clarity. Each step builds shared understanding and keeps us focused on real user needs and measurable outcomes.
Empathize
Define
Ideate
Prototype
Test
Empathize

Understand the Real Experience

First, I work to understand what users are trying to do, where they struggle, and what they need to succeed.

‍Methods and Tools:
  • User interviews
  • Contextual inquiry
  • Journey maps and service blueprints
  • Survey review and support-call insights
  • Tools: Zoom, Teams, Miro, OptimalWorkshop
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Will engaged in a focused conversation at a conference table with coffee cups and documents.
DEFINE

Clarify the Problem

I align teams on findings, constraints, and success criteria so we know exactly what we’re solving.

‍Methods and Tools:
  • Problem framing
  • Stakeholder interviews
  • Jobs-to-Be-Done mapping
  • Goal setting and requirements clarification
  • Tools: Miro, Figma, Notion, Wrike
Learn MoreWill's Animoji with the call me gesture.
Will speaking into a microphone on stage with a music stand in front of him.
Ideate

Explore Options

I generate and refine ideas through sketches, wireframes, and collaborative sessions to identify useful directions.

‍Methods and Tools:
  • Problem framing
  • Stakeholder interviews
  • Jobs-to-Be-Done mapping
  • Goal setting and requirements clarification
  • Tools: Miro, Figma, Notion, Wrike
Learn More
Will smiling and gesturing in front of a whiteboard filled with handwritten notes and diagrams related to onboarding, training, and supervision.
Prototype

Make Concepts Real

I create interactive prototypes that allow teams and users to experience and respond to key flows before development.

‍Methods and Tools:
  • Mid,high-fidelity prototypes
  • Content design and microcopy
  • Rapid iteration cycles
  • Tools: Figma, Loom
William's Animoji sitting in front of a laptopLearn More
Three versions of a webpage titled 'Engaging with scripture and meeting with God' displayed on tablet, desktop, and mobile screens, showing text sections, resource lists with icons, contributor avatars, and an image of a hand holding an open book.
Test

Validate and Improve

I evaluate how well a solution supports intended tasks, then turn findings into clear priorities for the next iteration.

‍Methods and Tools:
  • Moderated and unmoderated usability tests
  • Task-based evaluations
  • Insight synthesis and prioritization
  • Tools: GA4, Hotjar, Tableau
Learn More
I'm a ux strategist.
I a enjoy bringing clarity to complex problems. I work best in mission-driven environments where the goal is to make a real difference for the people using the product.

I care about building trust, asking good questions, and helping teams make decisions based on evidence rather than assumptions.
how I contribute
I'm steady, collaborative, nd comfortable guiding teams through ambiguity.
‍
StrengthsFinder:
1. Empathy
2. Adaptability
3. Developer
4. Positivity
5. Context
rooted in
Oakland, CA and open to remote, hybrid, or on-site roles in the SF Bay Area.
experience
I currently am working at InterVarsity/USA and am open to new opportunities.
education
University of California, Berkeley
B.A. Cognitive Science, 2017
“Will has a steady, thoughtful approach that brought clarity to a complex project. He helped our team focus on what mattered for our users.”

– Product Manager
“He’s an excellent collaborator. Will listens carefully, asks the right questions, and makes sure everyone feels heard during workshops and reviews.”

– Instructional Designer
“Will’s research helped us understand our users in a way we never had before. His insights directly improved the direction of our product.”

– Product Owner
"Will's proactive mindset demonstrates his commitment to enhancing the user experience and functionality of his creations. This shows his dedication to delivering high quality products that meet the needs of his users.”

– Product Owner

Pause.

remember to breathe~

Memoji of Will in a meditative pose
Breathe in and Breath out animation

I'd love to hear from you!

Let's connect ~

Share inquiries to work together, or drop some of your favorite restaurant recommendations in your area so I know to visit! 

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I'll be in touch shortly~

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Open Will's User Guide
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