Will Cheung Badminton Coaching

Coaching for All Levels & Ages

👋🏼 Welcome!

I offer professional, friendly, and personalized training that adapts to your goals.

Whether you're aiming to make your high school varsity team, compete in local and national tournaments, or simply play with more skill and joy, I am thrilled to come alongside you in your journey.

Who I Coach:
✅ Beginner, Intermediate, and Elite Competitive Players
✅ Juniors, Teens, and Adults
✅ Singles, Doubles, and Mixed Doubles

How You'll Benefit:
✅ Improve Footwork, Technique, and Strategy
✅ Build Speed, Explosiveness, and Agility
✅ Develop Confidence and a Champion Mindset
✅ Learn to Enjoy and Love the Game

William Cheung leading a team chant in the middle of a huddle with the 2017 USA Badminton team on the badminton court.

Meet Coach Will

William Cheung in the height of his jump in mid-air about to smash the birdie

Hi! I’m Coach Will. I grew up in the Bay Area and started playing badminton in 2004 (age 9). Since then, I’ve competed at the highest levels and now coach players of all backgrounds to reach their full potential.

🏆 Career Highlights:
‍🥇 3x CIF North Coast Section Men’s Singles Champion (2011-2013)
🏆 2013 Mission San Jose HS Men’s Athlete of the Year
🏅 2013 U.S. Junior National Kenneth Davidson Sportsmanship Award
🥇 2015 National Collegiate Men’s Singles Champion
🌏 2017 Team USA Captain – XXIX Summer Universiade, Taipei

I also work professionally as a digital product designer for a national non-profit, and I’m passionate about helping people grow in both skill and character.

My Philosophy & Approach

I strive to get to know every athlete I work with personally to adjust my coaching to fit their needs. In all the instruction I give, I try to instill the values of hard work, enthusiasm, and poise. Skill and technique will come, but these core values apply to on the badminton court and off.

Hard Work

Discipline and hard work is the cornerstone of improving and success as an athlete. I will work with you to develop a mindset that will last beyond the badminton court.

Enthusiasm

There is a certain delight and beauty in playing a sport, especially badminton. I want to share the simple joy of just hitting birdies back and forth with a friend that will stay with us indefinitely.

Poise

Just being yourself and knowing yourself – this is the key to maintaining composure and mental fortitude. We'll work together to build up confidence and humility together, which will drive success.

Will Cheung hitting a backhand front net shot

Coaching Services

Find a training program that fits your needs.

Game Replay Video Review

Submit your match recordings, and we will arrange a Zoom or Discord call where I will provide detailed analysis including:

Shot selection breakdown

Opponent Analysis

Strategy optimization

Footwork and movement patterns

Strengths, weaknesses, habits

$50/hour

Get started

Private Lesson

The most effective way to improve your game, where I provide 1-1 personalized coaching.

Customized Development Plan

Multishuttle Feeding Drills

Sparring & Rally Practice

Technique, Strategy, and Footwork

Speed, Agility, and Explosiveness drills

$100/hour

Get started

Elite Performance Package

For advanced and competition players ready to commit to high performance.

Monthly Training Commitment

Monthly Video Review

Real-Time + Asynchronous Feedback

Private Lesson (court fee included) – video analysis

Advanced Tactical Sparring & Breakdown

Contact for Consultation

Basic plan

$96/month

Ideal for small teams and startups.

Access to all basic features

Basic reporting and analytics

Up to 10 individual users

20GB individual data each user

Basic chat and email support

Get started

Business plan

$192/month

Growing teams up to 20 users.

200+ integrations

Advanced reporting and analytics

Up to 20 individual users

40GB individual data each user

Priority chat and email support

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Enterprise plan

$384/month

Large teams with unlimited users.

Advanced custom fields

Audit log and data history

Unlimited individual users

Unlimited individual data

Personalised+priotity service

Get started

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FAQ

How do I start lessons with you?

Fill out the contact form and Coach Will will get back to you. Whether you'd like a video replay review of your match, or you're interested in private lessons, we will together for the right training program that fits your needs and schedule.

Do you do small group lessons?

Yes! I provide private (1-1), semi-private (2 students), and small group (3-4 students). Please utilize the contact form and indicate your preference on the optional requests. Ideally you'd have your group in mind and we would arrange together. The price point changes depending on the amount of students.

Pricing as of 2025 (subject to change):
‍
Private 1-1: $100/hr
Semi-Private (2 students): $80/hr per student
Small Group (3-4 students): $70/hr per student

Note: Court rental fees not included (typically $40–50/hr) in this pricing.

How do you receive payments?

I take Venmo (@William-Cheung-5) or Zelle.

Do we pay in the beginning or end?

Please send the payment during or after our session by the end of the day. Please let me know beforehand if this is an issue.

Do I have to book the court myself?

Yes, I will send you the details of how to reserve the court – we will either be playing at the Happy Birdie Badminton gym in Burlingame or Fremont. Court rental fees are typically $40–50/hr.

How far in advance must I book?

I work with you to confirm dates and times within 2 weeks of the coaching session.

What if I need to cancel?

Please let me know of a cancellation or resechdule at least 24 hours in advance before our scheduled time. Note that you must also settle the court reservation on your own (usually 48 hours before the scheduled time.)

Will Cheung

badminton coaching

Coaching for All Levels & Ages

Meet Coach Will